Too Fresh logo design - street style international vegan food
Below is the version the client picked. The goal was to include the "circle of life" as part of the mark. They did not want to use any leaves and felt that was over used. I did use green for the type face to represent vegan. The gold gradient was used for contrast and to use vibrant colors from nature in fruit to compliment the greens.
Below were alternate choices submitted to the client.